Matthew Ansah is a recognized Brand and Marketing Specialist with over nine (9) years of demonstrable success. As a young marketing professional, he has been responsible for brand development, corporate communications, research, planning & delivery of marketing strategies in providing marketing solutions to various brands.
Matthew Ansah’s marketing experience in the African region is multi-sectorial: Real Estate, Banking, Insurance, Manufacturing, Automobile, Communication, Retailing and Entertainment. He has had training in various areas of marketing and management in Ghana, Nigeria, South Africa and other parts of the world. He possesses a wealth of knowledge and skills in Branding and Corporate Strategy, Strategic Marketing Management, Business Planning, Advertising and Sales Strategy, Media Planning, Marketing Research, Event Management, Communications and PR.
As a lead consultant for Lyme Haus Solutions, Matthew has successfully overseen the implementation of many projects for clients such as GIZ, Korle Bu Teaching Hospital, Afro-Asian Reinsurance Company, National Insurance Commission (NIC), BIMA Microinsurance Company, Shaaba Group of Companies among others.
As Head of Marketing for Appolonia City, the company has seen its brand reputation soar and fast becoming a household name in the real estate sector. In the recent past, Matthew worked with Petronia City and Wonda World Estates. He also worked with marketing communications firms ReZultz Advertising, Innova DDB Ghana and Origin 8 where he successfully led different teams to win many pitches.
He spearheaded the successful rebranding of the Enterprise Group and First Atlantic Bank in Ghana. Other brands he has worked on include PZ Cussons, Metropolitan, Prudential Bank, DSTV, UBA, Tullow Oil Ghana, Emirates, NHIA, GSMF, GHIPSS, GHACEM, SNEDA MOTORS, POLYTANK and the National Malaria Control Program. He also worked as the country PR Manager for one of Nigeria’s leading PR firms; Sesema PR, enabling him to work on some local and global brands. Some of those brands include Hewlett Packard (HP), Philips, Access Bank.
He is a Member of the Chartered Institute of Marketing Ghana (CIMG) and an Associate Member of the Chartered Institute of Marketing, UK (ACIM).